The impact of social media addiction on self-esteem and life satisfaction among married couples.

Chadha, Lisa; Sharma, Poonam; Kaur, Rajwant; Arya, Inu; Sharma, Prashant · J Family Med Prim Care · 2025

cross_sectional · Level IV

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Abstract

The pervasive use of social media has become an integral part of daily life, influencing various aspects of individual and relational well-being. Among married couples, the impact of social media is particularly significant, as excessive engagement with social media platforms may lead to diminished self-esteem and lower life satisfaction, both of which are essential components of a healthy and fulfilling marriage. To assess the impact of social media addiction on self-esteem and life satisfaction among married couples. A cross-sectional survey was conducted among 385 married individuals, predominantly residing in Gurugram, Haryana. The impact of social media addiction on self-esteem and life satisfaction among married couples was measured using the Social Media Addiction Scale (SMAS), Rosenberg Self-Esteem Scale (RSES), and Satisfaction with Life Scale (SWLS). Data were analyzed using descriptive and inferential statistics. The results indicated that the majority (44.9%) of married couples were "little addicted" to social media, while only (14.3%) showed moderate to high levels of addiction. A significant negative correlation was found between social media addiction and life satisfaction (r = -0.519, <i>P</i> < 0.01), while a positive correlation was observed between social media addiction and self-esteem (r = 0.329, <i>P</i> < 0.01). Regression analysis revealed that self-esteem positively predicts social media addiction (β = 0.201, <i>P</i> < .001), while life satisfaction is a negative predictor (β = -.464, <i>P</i> < .001). Social media addiction is significantly influenced by self-esteem and life satisfaction. Specifically, higher levels of self-esteem and lower levels of life satisfaction are associated with increased social media addiction. Well-balanced social media usage among married couples is essential to enhancing marital satisfaction and overall well-being.