Analyzing Public Google Search Interest in Measles Within Canada: Identifying Key Moments for Targeted Risk Communication.
cross_sectional · Level IV
Where this comes from
- Record sourced from PubMed, PMID 40632936.
- Also identified by DOI 10.2196/75025 and PMC identifier 12266579.
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Abstract
We analyzed Google Trends data on measles-related searches in Canada from January 1 to May 21, 2025; web, news, and YouTube search trends increased significantly across provinces (all P values were <.05), aligning with rising case numbers. Our findings emphasize the importance of timely, targeted risk communication for enhancing public awareness and responses during this outbreak.
Medical subject headings
- Measles
- Internet
- Search Engine