A stop-smoking telephone help line that nobody called.
other · Level V
Where this comes from
- Record sourced from PubMed, PMID 8427333.
- Also identified by PMC identifier 1694579.
- No licence information is recorded for this record.
- Because redistribution is not established, this page shows the abstract only. Follow the links below for the full text.
Abstract
The purpose of this study was to evaluate the reach of a smoker's hotline that provided a variety of services to over 2100 health maintenance organization members. Formative evaluation procedures identified topics of concern, and repeated promotions advertised the service via multiple channels. Excluding a special giveaway promotion, an average of less than three calls per month were made during the 33 months of operation. To be cost-effective, smoker's hotlines should be offered to large populations and should be consistently and intensively publicized.
Medical subject headings
- Hotlines
- Smoking Cessation