Product names, proper claims? More ethical issues in the marketing of drugs.
other · Level V
Where this comes from
- Record sourced from PubMed, PMID 8991014.
- Also identified by PMC identifier 2359129.
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Abstract
To analyse the explicit or implicit claims embodied in the proprietary names of pharmaceutical products. Linguistic and ethical analysis of proprietary names of pharmaceutical products marketed in the UK and in Denmark. A number of drugs have names that allude to their indication or actions. Such names may be problematic, however, because they often promise more than the drug can deliver. Taking into account, firstly, the type of allusion and its degree of sophistication, and, secondly, the seriousness of the indication may help in identifying the most problematic drug names.
Medical subject headings
- Ethics
- Ethics, Business
- Ethics, Medical
- Pharmaceutical Preparations
- Terminology as Topic