A pricing strategy to promote low-fat snack choices through vending machines.
other · Level V
Where this comes from
- Record sourced from PubMed, PMID 9184519.
- Also identified by PMC identifier 1381063.
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Abstract
This study examined the role of price on purchases of low-fat snacks from vending machines. Sales of low-fat and regular snacks were monitored in nine vending machines during a 4-week baseline, a 3-week intervention in which prices of low-fat snacks were reduced 50%, and 3 weeks postintervention. The proportion of low-fat snacks purchased was 25.7%, 45.8%, and 22.8% in the three periods, respectively. Total snack purchases did not vary by period. Reducing relative prices may be effective in promoting lower-fat food choices in the population. Vending machines may be a feasible method for implementing such nutrition interventions.
Medical subject headings
- Commerce
- Dietary Fats