Designing an effective counteradvertising campaign--California.
expert_opinion · Level V
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- Record sourced from PubMed, PMID 9874388.
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Abstract
In this report, the author shares some of the basic lessons learned in conducting a tobacco education and prevention media campaign for the state of California over the past 9 years. She highlights the three most fundamental lessons: 1) the qualities to look for in an advertising/public relations agency, 2) the importance of integrating a media campaign with other tobacco control activities, and 3) the most successful advertising strategies.
Medical subject headings
- Advertising
- Smoking Prevention
- Tobacco Industry