Designing an effective counteradvertising campaign--Massachusetts.
review · Level V
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- Record sourced from PubMed, PMID 9874389.
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Abstract
In this report, the author reviews the major lessons from the Massachusetts tobacco counteradvertising efforts. Ms. Miller ties in the Massachusetts three-pronged campaign of youth prevention, adult cessation, and public support with focus group-tested counteradvertising strategies.
Medical subject headings
- Advertising
- Smoking Prevention
- Tobacco Industry