Designing an effective counteradvertising campaign--Arizona.
other · Level V
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- Record sourced from PubMed, PMID 9874390.
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Abstract
In this report, the authors describe an innovative antitobacco advertising campaign in Arizona that was aimed at youth. The campaign utilizes traditional as well as non-traditional methods of research to determine the attitudes, behavior and values of today's adolescents. These creative methodologies led to rigorously tested and well-received media strategies.
Medical subject headings
- Adolescent Behavior
- Advertising
- Smoking Prevention
- Tobacco Industry