Designing an effective counteradvertising campaign--Oregon.
expert_opinion · Level V
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- Record sourced from PubMed, PMID 9874391.
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Abstract
In this report, the authors describe the key components for development of the soon to be created counteradvertising campaign. Emphasis is placed on numerous factors, including training, selection of target groups, the need for multiple media channels, and scientific assessment of media strategies.
Medical subject headings
- Advertising
- Smoking Prevention
- Tobacco Industry